“Saks Fifth Avenue, which has surely felt the recession’s sting, is taking just such a fist-raising stand with its spring marketing. The campaign is inspired by the bold graphic designs and propaganda spirit of Constructivist art–although it is intended to be tongue-in-cheek.”(link)
I first encountered these works in my "Practices of Looking" class taught by Kym Pruesse, but we were just doing a connotative and denotative analysis of the "Arm yourself with a slouchy bag" ad. So it was really nice to see the rest of the series. Really makes me wish I was near a Saks so I got have gotten some of the catalogues/print materials. But at last I have the pictures. From a design standpoint I think they're absolutely amazing, definately more interesting then the stuff circulating now. So great thanks to NOTCOT for posting. (link)
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